CityVille is the largest game on Facebook by monthly active users, according to AppData. In CityVille, our players build the city of their dreams. Players can build homes, businesses, famous landmarks and public buildings to grow their city. In addition, players can socialize within cities with their family and friends by asking them to help by working in community buildings, such as police departments, or by building franchises, such as toy stores. CityVille surpassed 61 million MAUs within the first 50 days after launch. CityVille was our first game launched in multiple languages (English, French, German, Italian and Spanish). In June 2011, we launched CityVille Hometown, a mobile application available on Apple iOS platforms. CityVille Hometown enables players to build small towns and villages and connect with their Facebook friends.
CityVille allows players to become the owner of a virtual city and to oversee its development into a large metropolis. The city can grow with various tasks to be performed. The amount of energy available increases as the player gains in experience levels, up to a maximum of 30 or 38 with the dam addition and up to 47 with the addition of the wind farm. The energy points are replenished automatically at a constant rate of one energy every five minutes.
The player can also visit their neighbor’s city and perform up to five different jobs every 12 hours. This gives the player reputation points. The points provide the player with a goods bonus and one or two heart requests with each reputation level-up. Points increase the amount of energy, experience level and coins bonuses available on a daily basis. Players can send other players gifts and help them in some of their goals. The main task of the game is to complete goals, which can be seen on the top left corner of the screen and earn City Coins. Players can also buy goods, sell goods (supplying goods to other players’ cities if their business branches are in their cities), and produce their own goods by farming and shipping. CityVille initially had 80 experience levels, which was increased to 90 experience levels and again to 200 experience levels.